Vol. 3
Search & GEO
A built system, not a stack of posts. Content designed to be found — by Google, and by the language models people now ask first.
The BOFU cluster
§ 1 — ohSweet, 2026Five bottom-of-funnel articles, deliberately shaped as a comparison and alternative-to cluster and sliced by audience segment — the pattern that owns high-intent search terms. Researched and drafted with AI assistance, edited by hand. First-page rankings in five weeks.
- 01
11 Best Proposal Automation Software for Web Creators
Category-defining comparison - 02
Best 5 HoneyBook Alternatives for Web Creators
Competitor alternative · BOFU - 03
10 Best Online Proposal Software for Creative Professionals
Segment-sliced comparison - 04
Best 7 Proposal Management Software for Small SEO Agencies
Niche segment targeting - 05
SEO Audit Proposal Checklist: What Clients Want to See
Practitioner how-to
ohSweet’s site was retired in June 2026, so these no longer have live links. Full texts available on request.
GEO, before it had a name.
On Elementor’s YouTube channel I rewrote video titles and descriptions for how language models read and cite content — before GEO was a standard term. LLM-sourced traffic grew 47% month over month.
Competitive research is synthesised in NotebookLM before positioning or content decisions are made.
§ 3 — In daily production use
- Claude
- Gemini
- NotebookLM
- ChatGPT
- Higgsfield
- ElevenLabs
- CapCut
- Riverside.fm
- + MCP connectors